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Partner & Affiliate OS / BetMGM
VERSION v4.0.1
PARTNER INTELLIGENCE • WORKSPACE 2.0

BetMGM

Executive intelligence, commercial terms, performance, campaigns, affiliates, compliance, documents, communications, and operational history.

DEMONSTRATION RECORDPerformance, commissions, player value, intelligence, communications, documents, and recommendations are simulated. No commercial relationship is claimed.
ActiveHybrid1.83x ROAS
Sportsbook

BetMGM

betmgm.com · 20 approved states · 2 active/demo campaign records

81HEALTH SCORE
Strong Operating Health94% confidenceDemo Partner Intelligence
Campaign Revenue $17,103.50 2 campaign records
Commission Revenue $2,565.53 Current simulated period
Conversions 603 19,840 clicks
Player Value $39.50 433 first-time deposits
GO SPORTS PRO PARTNER INTELLIGENCE

Executive Briefing

BetMGM is operating at a strong health level with 3.04% conversion, 1.83x ROAS, and $-6,782.48 simulated net contribution.

Tracking
Healthy
Contract
Renewal Due
Renewal
27 days
Pending Commission
$984.00
1

Increase allocation to the highest-converting affiliate assignment.

2

Protect the strongest state mix and test one adjacent eligible market.

3

Review campaign-level tracking before approving the next budget increase.

4

Resolve contract status before expanding campaign distribution.

REVENUE TREND

Six-Month Performance

$9,920Mar
$11,357Apr
$12,793May
$14,230Jun
$15,667Jul
$17,104Aug
CONVERSION FUNNEL

Clicks to First-Time Deposits

Clicks19,840
Conversions603
FTDs433
ACTIVE CAMPAIGNS

Campaign Portfolio

View All Campaigns →
Active

College Football Kickoff

Social · 216 conversions

Revenue $5,806.50ROAS 1.58x
Open Campaign →
Scheduled

Bet365 Content Series

SEO · 387 conversions

Revenue $11,297.00ROAS 1.99x
Open Campaign →
STATE AVAILABILITY

Geographic Performance

AZ$4,105145 conversions · 1.83x
CO$3,677130 conversions · 1.92x
IL$3,250115 conversions · 2.01x
IN$2,82299 conversions · 2.10x
IA$2,39484 conversions · 1.83x
KS$1,96769 conversions · 1.92x
KY$1,53954 conversions · 2.01x
LA$1,11239 conversions · 2.10x
COMMERCIAL TERMS

Contract & Commission

Model
Hybrid
CPA
$200.00
Revenue Share
15.00%
Payment Terms
Net 45
Contract Status
Renewal Due
Contract Start
2025-09-01
Contract End
2026-08-31
COMMISSION HISTORY

Settlement Ledger

PeriodGross RevenueCommissionStatus
Mar 2026$9,920.03$1,488.00Paid
Apr 2026$11,356.72$1,703.51Paid
May 2026$12,793.42$1,919.01Paid
Jun 2026$14,230.11$2,134.52Paid
Jul 2026$15,666.81$2,350.02Paid
Aug 2026$17,103.50$2,565.53Pending
OPEN ISSUES

Operational Attention

Contract action required

Contract status is Renewal Due.

COMPLIANCE CHECKLIST

Operational Readiness

Partner identity verified
!Contract active
Tracking validated
State availability documented
Payment terms confirmed
Primary contact recorded
DOCUMENT VAULT

Partner Documents

DOC
Demo Partner Agreement.pdfContract · Updated 2026-07-18
Renewal Due
DOC
Demo Compliance Summary.pdfCompliance · Updated 2026-07-28
Current
DOC
Demo Tracking Specification.pdfTechnical · Updated 2026-08-01
Validated
CONTACTS & COMMUNICATIONS

Relationship History

Primary Contact
Morgan Cruz
Title
Partner Manager
Email
partners@betmgm.example
Phone
+1 702 555 0140
Monthly performance reviewEmail · Partner Operations
Campaign and state expansion planningMeeting · Chris R.
Tracking validation completedNote · System
PARTNERSHIP TIMELINE

Operational Activity

Contract marked Renewal DueAdmin
Partner intelligence recalculatedSystem
Campaign portfolio synchronizedCampaign Operations
State availability reviewedCompliance
Commission projection updatedRevenue Intelligence
Internal Notes

Renewal package requires review.